Meet The Team

Mat began his training at the Universal Technical Institute straight out of high school and was quickly recruited by Mercedes-Benz to complete their ELITE training program in Florida. From Florida he moved to North Carolina with Mercedes. After years as a Mercedes Master Tech in FL, NC and Illinois (where he is from), he began training towards the same for BMW as well. He always enjoys expanding his knowledge and horizons with different car makes, but has always felt the strongest draw to his first love - Mercedes.

With more than 20 years of experience, Mat and his wife, Serah, opened Haley European Motors in 2014. Together they serve as a team in running their business and raising their 3 boys (ages 18, 4 and 3 months!)

In his spare time Mat is a private pilot and spends as much time as he possibly can in the air. It is a dream of his to island-hop in an airplane in the Caribbean! He would probably live in the air if he didn't have to come down to refuel. He also enjoys traveling with his family in their camper and seeing all the beauty this country has to offer.

Serah has spent most of her life in music and teaching, but always in the background of her husband's pursuits in the automotive world. She graduated from the University of North Carolina at Chapel Hill with a degree in Spanish and Psychology (and YES, she'll speak Spanish with you if you come into the shop!). After working in the registrar's department of an online school, she shifted to teaching when she and Mat returned to NC from Illinois where they had been for two years. She taught in the lower school at Forsyth Country Day School for 7 years until she left to tour the country fulltime with the patriotic performing duo Letters From Home. After another 7 years, she and Mat were ready to add to their family and she stepped into being a full-time mom while also running the shop.

She loves Haley European Motors because she and Mat have strived to make it a place where everyone feels like a family, including their own children. It is not uncommon to spot one of their children helping out around the office and bringing joy at every turn!

When she's not at the shop or working from home with her kids, Serah enjoys coaching Varsity Women's Soccer at Winston Salem Christian School and leading worship at their church, just around the corner. She loves to spend time with family and competing at soccer with her oldest who is headed off to college this fall on a soccer scholarship. She never stops moving and always has a new project in the works! 

“My introduction to the automotive field started as a young teenager where I found myself repairing my parents' cars as we didn't have the money to pay to have it fixed professionally. The work just seemed to click with me and I actually enjoyed that quite a bit. During my high school years, I was constantly helping work on my friends' cars and hanging out at a local repair shop/tuning shop as I really enjoyed seeing the cars in progress. I decided to take advantage of the early college program during my junior and senior years of high school and enrolled in the Automotive Tech Program at Davidson County Community College. I graduated in 2001 with both my High School Diploma and an Associates Degree in Automotive Technology. I got my start in the automotive business professionally in March 2005 when I joined The Motor Works (now Haley European Motors) as a service technician. I was initially doing oil services and tire rotations. That lasted a short while and was quickly doing all variety of repairs including engine repairs and some light level diagnostics. I spent a while in the shop before transitioning into a service writer position, where I've remained since and have enjoyed quite thoroughly. I will occasionally get out in the shop and find my way under the hood of a car!”

Q: What do you like to do in your spare time?

A: “I like to fill my spare time by spending time with my wife, Heidi, and my son Alexander (Zander). I love to be outdoors, preferably in the woods! I'm an avid outdoorsman and love to camp, hunt, fish, and hike. I love to play golf as well, although I'm a better outdoorsman than a golfer! “

Q: Why do you like working at Haley European Motors?

A: “I really enjoy working for Mat and Serah as they truly bring a 'family first" mentality and they truly make you feel like part of the family. l stand behind their motto, "serve the people" and I'm very excited to see just how far we grow this business and flip the auto repair world upside down!”

Q: Anything else you want folks to know about you?

A: "As mentioned earlier, I enjoy spending time with my wife and kid (soon to be kids! Austin Xavier, coming October 2021). My wife and I have been married since June 7th, 2003. We have been in the same school/class since kindergarten (Welcome Elementary, North Davidson Middle and Senior High). I love to travel, although we do not get to as much since the kiddos came, but we still try to travel at least once a year."

Nathan has been working on engines since he was a young kid. It all started with go-kart engines! He started tinkering with lawnmowers, tractors, 4-wheelers, dirt bikes until he finally started taking an interest in 13 - you heard it, 13!

In his spare time he enjoys riding ATVs. He recently got a camper in Crumper, WV, so you can find him there on most long weekends! He also loves dogs and traveling when he has the chance - especially on cruises!

When asked why he likes working at Haley Euro, here's what Nathan had to say:

"I like working here because it doesn't feel like 'work'. Everyone here is like family. I enjoy coming to work and doing what I love. I know that I am valued here and I'm not just another employee."

We think you're pretty swell too, Nathan! 

  What would you like customers to know about your background/education?

After graduating high school early, I completed technical training at the Nashville Auto Diesel College in Nashville, TN. Upon graduation, I had a brief stent at a Ford dealership. Following that, I accepted a position at a BMW dealership where I spent the previous 19 years before coming to Haley European Motors in March of 2022. While at BMW, I completed all required training as a BMW master certified technician with the last five plus years as the shop foreman.

What do you like to do in your spare time?

My wife Temple and I were married in Key West, FL, in June of 2006, and we have one eight-year-old daughter named Addy. We enjoy spending time with family and friends, cooking, kayaking and traveling. We also enjoy our one-year-old golden doodle, Charlie, who loves to play frisbee and ride along in the canoe. I have three brothers and five sisters – our blended family enjoys our time spent together (mostly over food and laughter). I love all things hot/spicy – I even make my hot sauce from time to time.

Why do you like working at Haley European Motors?

I first met Mat Haley when he was working at the Mini dealership (which is partnered with BMW). After many years in a large dealership, I felt a new opportunity was best for my family and me. Haley European Motors allows me the freedom to operate and offer exceptional customer service in parallel with what matters most – time with my family. Mat and Serah Haley exude the family atmosphere inside and outside of Haley European Motors. I have never been more satisfied with my career choice and the opportunity to do what I do daily. Haley European Motors is the place to be!